Oprah: Change Your Slogan TV

“Being on the air for
the past 25 years, I’ve learned a lot about myself,” Oprah Winfrey says. “You learn from what worked and
 what didn’t work. And I made the big mistake about, oh, 
10 or 12 years ago of calling what we were doing on
 television ‘Change Your Life TV.’ ”

Critics immediately began razzing the slogan. And Winfrey’s team, she told the TV winter press tour, “felt immediately the pushback.”

But then she realized, the critics might have a point. “I thought, yeah, there’s 
some truth to that. Who am I to say that I am actually changing your life? And what I realized is 
that’s not for me to say. That’s for somebody else to 
say.

“So that was a big lesson I learned,” Winfrey says. “Don’t go around 
telling people you are going to change their lives. Let them tell you if that’s what their experience was.

“Years ago, I wrote in my journal I 
was going to create mindful television,” she says. “It’s much better if I can listen and not try to tell.”

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