Thursday: Blotto Anchor vs. Rockin’ Eve

The sight of Anderson Cooper blotto after a couple of shots administered by Andy Cohen will have to symbolize this shambolic year on “CNN’s New Year’s Eve 2021” (CNN, 8 p.m.), live from an emptied Times Square. 

Performances are expected from John Mayer, Snoop Dogg, Patti Labelle, Jimmy Buffett, Carole Baskin, Josh Groban, Leslie Jordan, Dulce Sloan, Desus & Mero, Kylie Minogue, Aloe Blacc, Goo Goo Dolls and Jon Bon Jovi. Brooke Baldwin and Don Lemon take over at 12:30 a.m., after they carry Cooper’s body out. 

It is, of course, one of several choices to watch as the clock strikes midnight.  “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2021” (ABC, 8 p.m.) welcomes Jennifer Lopez, Cyndi Lauper, Billy Porter, Jimmie Allen and Machine Gun Kelly. Also: 24KGoldn, Brandy, Doja Cat, Ella Mai, En Vogue, Julia Michaels and JP Saxe, Lewis Capaldi, Maluma, Megan Thee Stallion, Noah Cyrus, Nelly and Saweetie. Lucy Hale co-hosts. 

Ken Jeong, the new face of the Fox network, co-hosts “Fox’s New Year’s Eve Toast & Roast 2021” (Fox, 8 p.m.) with Joel McHale. Performances come from LeAnn Rimes, John Legend, Ava Max, Green Day and Gloria Estefan. 

Carson Daly is joined by Amber Ruffin to host “NBC’s New Year’s Eve” (NBC, 10 p.m.) from Times Square with their own roster of performers that include Busta Rhymes, Anderson Paak, Chloe x Halle, Jason Derulo, The Goo Goo Dolls, Blake Shelton, Gwen Stafani, and Sting. DJ “Twitch” Boss is also part of the event. 

Using New Year’s Eve TV Specials as a Marketing Opportunity

The New Year’s Eve TV specials have been a tradition for decades. Millions of people tune in to watch their favorite performers, countdown to midnight, and share a kiss with their loved ones. But these specials also present a unique opportunity for marketers to reach a massive audience with their messages.

One of the most significant advantages of advertising during these TV specials is the broad reach of the audience. The shows are broadcasted on major networks like ABC, NBC, CNN, and Fox, which have a nationwide audience. This means that advertisers can reach millions of people in a single night.

Another advantage is the captive audience. People are not just flipping through channels on New Year’s Eve. They are watching these specials with their undivided attention, waiting for the ball to drop. This means that advertising during these TV specials can be more effective than advertising during regular programming.

So, how can businesses take advantage of this marketing opportunity? Here are some ideas:

Sponsorship: Businesses can sponsor segments of the TV specials or the entire event. For example, a company could sponsor the countdown to midnight or a particular performance. This can be an effective way to increase brand awareness and reach a large audience.

Product placement: Businesses can also use product placement during the TV specials. For example, a beverage company could provide drinks for the performers or the hosts. This can be a subtle way to showcase their products and increase brand awareness.

Advertisements: Of course, traditional advertisements can also be effective during these TV specials. Businesses can run commercials during the breaks or between performances. These ads should be tailored to the audience and the event to be more effective.

Social media: Businesses can also use social media to reach the audience during these TV specials. For example, they can create a hashtag for the event and encourage viewers to share their New Year’s Eve photos and videos using the hashtag. This can be an effective way to increase brand awareness and engage with potential customers.

The New Year’s Eve TV specials present a unique opportunity for businesses to reach a large audience with their messages. By sponsoring segments, using product placement, running advertisements, or leveraging social media, businesses can take advantage of this marketing opportunity and increase brand awareness, follow this link for more So, as you’re watching your favorite performers and counting down to midnight, keep an eye out for the businesses that are using this event to market their products and services.

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